Mothersclick.com is a social networking site designed especially for mothers. The site is a full featured social network and has a very active userbase. Social networking aspects include profiles, friends, messaging, conversations and clubs. Users have a wall, much like on Facebook. From there Home page, members can view and search Conversations, Clubs and Members. They can also choose to post something, which can be in the form of a Talk, Question, Review, Photo Challenge, Event, Recipe, Poll, Classified, Club, Photo or Video.
There is a convenient top menu bar provided for navigation, with tabs for Home, My Profile, My Clubs, My Inbox and Settings. Conversations are conveniently divided into categories, which can be browsed or searched. Categories include Parenting Advice, Family and Relationships, Health and Fitness, Fashion and Beauty, and others. There are a large number of special interest clubs on the site with active members. Clubs include School Age Kids, Moms Who Blog, Mothers Click Chat and others. The user's home page also includes a summary of Featured Photo Challenges, Featured Photos and Featured Conversations.
Mothersclick was launched in January 2006 by Lifetime Entertainment Services. MothersClick was renamed to Lifetime Moms (lifetimemoms.com) in May 2011.
Competition to Mothersclick comes from sites such as Circle of Moms on Facebook and Twittermoms.com. Circle of Moms is a group on Facebook, and users have access to all of the features of the Facebook site. Twittermoms.com is a new network of moms on Twitter who share special interests. The site has a large number of special interest groups. Mothersclick.com is the most complete social network dedicated solely to mothers.
The Mothersclick.com site has a somewhat cluttered look and feel. Most pages on the site are somewhat busy. The site is quite responsive, and page loads happen quickly. All of the social networking features function well, and the site is easy to use. Navigation is somewhat intuitive, with duplicate menu entries in places. Advertising is displayed on the site, but it is well-targeted to moms and is relatively unobtrusive.
Registration to Mothersclick.com is free and is required to use the site. The registration process asks for username, email address, postal code, first and last name and password. Validation of the email address is required.
There is no premium membership offered to the site, and users with a free account have access to all features of the site.
Mothersclick.com is recommended especially to mothers with children at home. The site is a very active community of moms from all over the world, and much good advice is available on the site. It is a very complete social networking site, and an excellent resource for mothers.